AmpliPhi

Fundraisers live in their donor database, but pulling the list for a single campaign segment usually means writing a complex query, or waiting for someone who can.

AmpliPhi connects to a charity's donor base. Instead of one complex query, you combine simple ones like building blocks, then export a separate donor list for every segment you're targeting.

At a team this small, design didn't stop at Figma. I went to conferences to meet fundraisers, talk about the product and build the partnerships that would bring in our first users.

It paid off: stronger relationships, potential revenue-sharing partnerships, and three charities signed up for the beta after meeting us in person.

Plus stronger relationships in the sector, and partnership conversations that could become revenue sharing.

I joined AmpliPhi as a junior designer. I'd designed plenty by then, but never a product like this, professionally, from zero. It was a huge learning experience.

At first I wasn't leading the UX. As I took on more, from the brand to the system to sitting across the table from customers, my influence grew, and I was promoted to Product Designer.

If I did it again, I'd spend much more time talking to potential users early on. I was new and learning by doing many things at once. But understanding their pains, what drives them and how they talk would have been incredibly valuable.